Why This Award-Winning Sustainable Danish Men’s Watch Is Disrupting The Watchmaking Industry

pioneer watch
For a long time, buying a luxury watch was about prestige. About showing that you can afford what others can’t. About putting others down.

But Danish watch brand Nordgreen chose a different path. Nordgreen’s premium watches are about helping people in need and bringing others up. About caring for the future of our planet. About quality and design craftsmanship mixed with deep care for the future of the Earth and its inhabitants.

The ambitious team at Nordgreen set out to prove that you don’t have to compromise design and sustainability. After winning the 2020 Red Dot award, a prestigious design contest for which nearly 6,500 products competed, people all over the world took notice of their flagship Pioneer watch. 
The Pioneer watch is perhaps Nordgreen’s finest model. It was designed to capture the sustainable future we all dream about — with a minimalist, elegant and flawless design combined with a scratch-resistant sapphire crystal.
Nordgreen’s claim to fame came from its obsession with sustainability and charity. Every single Nordgreen watch purchased can serve one of three causes —donating quality education to children in need, giving clean water to children in Africa, or helping preserve the rainforest in South America.
However, far from being satisfied with its sustainability claims, the Danish brand also set out to create uniquely luxurious Scandinavian design — reflected in its watches’ minimalist and elegant structure.
Already featured in Wired, the Huffington Post, Scandinavia Standard, WatchPro, Forbes, The Trendspotter, GQ British, Vogue, Mashable & Flair Magazine, Nordgreen’s watches are taking the world by storm right now. 
But does the Pioneer really live up to the hype? Our editorial team takes a detailed look at Nordgreen’s Pioneer watch today, to see if it really is the premium, sustainable and charitable watch it claims to be. 
pioneer bundle

A Scratch-Resistant Multigenerational Sapphire Crystal Timepiece With A Strikingly Elegant Design

It all starts with the Pioneer’s design. The Pioneer embraces a minimalist yet powerful design, to represent its deep roots into Scandinavian culture, and to illustrate the desire for a clean planet. It stands out immediately on someone’s wrist thanks to its uniquely Danish design.

With its thicker 11.9mm case, the Pioneer symbolises power and perseverance. It can withstand the bumps and accidental shocks of daily wear, making it an ideal watch for everyday wear — also in great part thanks to its elegant and flawless 316L stainless steel case.

The scratch-resistant sapphire crystal glass used for the Pioneer stands out, giving it a premium and delicate look and feel which contrasts nicely with the raw design.

The Pioneer uses Japanese movement to further add to the “rawness” of the watch — while also giving it high-precision accuracy. The Pioneer is the kind of watch people use to set time thanks to its flawless time-keeping.
Waterproof up to 5 ATM, the Pioneer can resist rain and light water exposure thanks to its supreme assembling precision. All of Nordgreen’s watches are designed by renowned designer Jakob Wagner, acclaimed for designing collections for major brands such as Bang & Olufsen and five-time

recipient of the IF Product Design Award and Designer of the Year.

The combination of its extreme design and time-keeping precision, scratch and shock resistance, and luxurious sapphire crystal glass truly makes the Pioneer a multigenerational timepiece that will last and endure for generations to come.
Nordgreen won the 2020 Red Dot Design Award, a prestigious design contestfor which nearly 6,500 products competed.
Jakob Wagner
Nordgreen’s Pioneer was designed by Jakob Wagner, a renowned Scandina-vian designer

A Luxurious Watch That Supports Worthwhile Causes & Promotes A Sustainable Future

The entire idea behind Nordgreen’s watches is to combine luxurious design with support for worthwhile and meaningful causes.

That’s why after every purchase of a Nordgreen watch, it’s possible to support one of three causes — donating quality education to children in need, giving clean water to children in Africa, or helping preserve the rainforest in South America.

Ever since the inception of Nordgreen, over 40,000 months of quality education were offered to children in need, 87,000 months of clean water have been donated, and more than 1,600,000 square meters of rainforest have been preserved.

This impressive track record makes Nordgreen’s watches one of the first “watches with a purpose”.

In other words, wearing a Nordgreen watch is about making a statement — that you truly care about the future of our planet, and that you want to help those in need.

In addition to their support for important causes, Nordgreen is one of the only watch companies in the world that obsesses over sustainability. All of Nordgreen’s Tier 1 suppliers are fully traceable, and more and more of their supply chain is becoming traceable. By minimising its carbon impact for example, Nordgreen aims to help us reach a more sustainable future.

Nordgreen also collects plastic waste equivalent to their usage, making them “plastic neutral” — another refreshing initiative.

Nordgreen x Koyuki x Umisakura
The Results
Nordgreen x Christopher x World Child Cancer

An Easily Changeable Strap To Give The Watch A Unique Appearance

One of the best features of the Pioneer is its strap – more specifically, how easily changeable the strap is. Nordgreen offers several different kinds of straps — including leather, nylon, gold mesh, silver mesh and rubber.

This means that by adding a few straps to a watch order, it’s possible to give your watch a unique look in less than 60 seconds — making it easier to truly make it “yours”.
Many Nordgreen customers are raving about the ability to customise their watch and truly make it “theirs”.
Pioneer | White Dial - Black Leather
Pioneer | Navy Dial - 3-Link
Pioneer | Black Dial - Mesh

Premium Service Combined With Lightning Fast Shipping

As a fully e-commerce company that cuts out the middleman, one of Nordgreen’s most popular selling points is its lightning fast shipping time. Nordgreen’s watches will be delivered within 3 business days in the European Union, and in less than 4 business days in North America, Japan, Australia, New Zealand and Singapore.

The company takes pride in its incredible service, offering extremely fast customer support response times. It’s now even offering a free online consultation to assist prospective customers with any watch purchase.

An Ironclad 2-Year Warranty

Nordgreen offers an ironclad 2-year warranty for every single one of its watches. If you are not satisfied with one of their products at the time you receive it, or if one of their products does not perform to your satisfaction, return it to Nordgreen for a repair, replacement or refund.

How To Order The Pioneer Watch While It’s Still Available

After being featured in multiple media outlets and major websites recently, the Pioneer watch is quickly running out of stockNordgreen recently issued a statement saying that the product might not be available for long, given how quickly it’selling out.
The watches often go out of stock, in which case it can take several weeks to get them back in stock.

To take advantage of this special offer, click on the button below to check the availability of the Pioneer Watch.

Nordgreen also offers free consultations with one of their expert consultants to help you with all questions related to the timepieces and size, give you advice on how to style your own watch, how to take care of it, and anything else that you might be interested in.