purple shampoo

Say Goodbye to Brassy Hair: The Benefits of Using Purple Shampoo

Are you looking to learn more about purple shampoo? You’ve come to the right place! This guide will provide a detailed overview of this increasingly popular haircare product, from its benefits and uses to tips on how best to utilize it. Whether you are an experienced user or a newbie, our comprehensive guide will arm you with all the knowledge necessary for beautiful hair.

What is a Purple Shampoo?

Purple shampoo is a haircare product that is designed to neutralize brassy or yellow tones in blonde, silver, or gray hair. The purple color of the shampoo works by counteracting the warm tones that can develop in lightened hair over time. It does this by depositing small amounts of purple pigment onto the hair, which cancels out the yellow and orange hues that can make the hair look dull or faded.

How Does Purple Shampoo Work?

The purpose of purple shampoo is straightforward: the color wheel shows us that yellow cancels out with its opposite, which is purple. When this combination occurs, it neutralizes one another and gives off an ashy-cool tone. Now you can ditch those brassy hues for a cooler hair hue!

Most purple shampoos contain a combination of purple pigments and conditioning agents, which work together to not only tone the hair but also leave it feeling soft and smooth.

Who Should Use Purple Shampoo?

Previously, it was noted that purple shampoo works best on blonde, silver, or gray hair that could potentially become brassy. In addition to those scenarios, this particular product can also be used on darker tresses that have been highlighted or lightened in order to reduce any unwanted warmth.

If you’re not sure whether the purple shampoo is right for you, consult with your hairstylist to see if it’s a good option for your hair type and color.

How to Use Purple Shampoo?

Using purple shampoo is relatively easy, but there are a few things to keep in mind to ensure you get the best results.

  1. Prior to lathering your hair with shampoo, take the time to wet it thoroughly. Doing this will enable you to spread the product more evenly across all of your tresses for maximum effectiveness.
  2. Next, apply a small amount of shampoo to your hands and lather it up. Then, massage the shampoo into your hair, focusing on the areas that are the most brassy or yellow.
  3. Leave the shampoo on your hair for a few minutes, or as recommended on the packaging, before rinsing it out with cool water. This will help to ensure that the purple pigments have enough time to work their magic.
  4. Lastly, follow up with a good conditioner to keep your hair feeling soft and smooth.
purple shampoo in use
Image: Vogue


In conclusion, purple shampoo is a fantastic product for anyone with blonde, silver, or gray hair looking to keep their color looking fresh and vibrant. By neutralizing brassy or yellow tones, it can leave hair looking cool-toned and ashy, while also leaving it feeling soft and conditioned. Remember to follow the instructions carefully for the best results, and consult with your hairstylist if you’re not sure whether the purple shampoo is right for you.

We hope this guide has been helpful and informative. If you have any questions or comments, please don’t hesitate to reach out to us.