Nordgreen: Award-winning Scandinavian watch brand now in Derby

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Five things to know about the watch brand Nordgreen

Finding the perfect watch isn’t easy to do. It needs to be stylish and well-made, and definitely able to stand up to a bit of rain.

With that in mind, we’d like to introduce Nordgreen. Coming from Denmark, they’re all over that Scandi minimalist chic. The name is actually derived from their core principles: Nord, for their Nordic identity, and green, for their sustainability. There’s a lot to like about this brand, but we’ve managed to condense it into a top five.

Now, you’re able to experience these watches in person — Nordgreen is now available in Jura – CW Sellors in Derby. Before you visit them yourself, here are five things we’re know about Nordgreen.

1. Award-winning Watches

One of the most exciting things about Nordgreen is the opportunity to own an award-winning watch at an accessible price point. The Pioneer, which starts at £209, won the 2020 Red Dot Design Award

Red Dot Award was founded nearly 70 years ago and has come to be the mark of only the most innovative, quality design. One of 6,500 entrants to this year’s competition, the Pioneer fought its way to the top. What’s remarkable is the difference in price between it and other champions — by comparison, the 2016 winner from Porsche, the 1919 Chronotimer Flyback, comes in at over £5,000.

What makes the Pioneer so special is the balance of its design. It manages to keep Nordgreen’s signature Scandinavian minimalism while balancing the multiple sub-dials that make a chronograph. 

At 42mm, it’s Nordgreen’s widest watch, and we can understand that you want to see it in person and play around with the different colour-ways before making a decision. You can use the Nordgreen store locator to find a store near you

2. Forefront of Danish Design

So how did Nordgreen come to have this award-winning watch? It’s probably got something to do with their chief designer, Jakob Wagner. He’s a mainstay of Danish design. Studying both engineering and design has given him an edge that makes his pieces both beautiful and functional. 

I find the intersection between technology and human culture to be an interesting place to work.
Jakob Wagner 


He’s designed for leading Danish and international brands, including , Bang & Olufsen, HAY and italian Cappellini, as well as running his own studio for the last 25 years.

Some of his best-known work is with renowned Danish electronics company, Bang & Olufsen. His design of the H4 headphones has gathered international acclaim for both their functionality and good looks.

3. Lets You Give Back

We love that Nordgreen is truly committed to making the world a better place. When you purchase a watch, you can choose from one of three amazing organisations to donate to through their Giving Back program. One watch can provide:

  •  Two months of clean water for one person in the Central African Republic through Water for Good.
  • One month of education for a child in India through Pratham UK.
  • The preservation of 50 sqm of Latin American rainforest through Cool Earth.

It doesn’t end there. Nordgreen has partnered with manufacturers that ensure Danish labour practices are being followed. Their office in Copenhagen and global shipping is carbon offset, and all their packaging is FSC certified. There’s a lot to love when it comes to Nordgreen’s ethics

4. Versatile from Day to Day

Nordgreen offers a variety of styles and sizes to suit every taste. There are four different dials you can choose between: the ultra-minimal Native; the elegant Infinity; the intriguing Philosopher; and, of course, the award-winning Pioneer.

Depending on the dial, you’re able to choose from up to four different metals finishes (gold, rose gold, gun metal and silver) and three dial colours (white, navy and black). A variety of sizes — 32mm, 36mm, 40mm and 42mm — mean that you can find a watch that fits your wrist perfectly.

Between that and the versatility of the straps, Nordgreen lets you find a watch that’s perfectly you. The Nordgreen Collection starts from £134

There are lots of reasons to go for a Nordgreen watch. In particular, we like their award-winning design, their ethical practices, their versatility and the ability to customise.

What should you do if you feel the same way and want to pick up a Nordgreen watch for yourself?

Nordgreen is now available in Jura – CW Sellors in Derby, making it possible for you to check it out in person. For the rest of September 2020, you’re eligible for a free strap  at Jura – CW Sellors  when you buy a Nordgreen watch, opening up your options and letting you experiment with Nordgreen’s wonderful versatility.

See for yourself at Jura – CW Sellors and claim your free strap!