Five things to know about the watch brand Nordgreen
Finding the perfect watch isn’t easy to do. It needs to be stylish and well-made, and definitely able to stand up to a bit of rain.
With that in mind, we’d like to introduce Nordgreen. Coming from Denmark, they’re all over that Scandi minimalist chic. The name is actually derived from their core principles: Nord, for their Nordic identity, and green, for their sustainability.
What’s really great is that you’re now able to experience these watches in person – Nordgreen is now available at Holt Renfrew in Toronto and Mississauga. Before you visit them yourself, here are five things to know about Nordgreen:
1. Award-winning Watches
One of the most exciting things about Nordgreen is the opportunity to own an award-winning watch at an accessible price point. The Native, which starts at CA$235, is suitable for men, women, boys and girls.
What’s more, with the interchangeable straps, the look can be redefined for any occasion. The Native is that perfect modern looking timepiece. Everything in the Native’s design has been thoughtfully crafted to preserve its minimalist elegance. The simplicity of the dial brings out the iconic Nordgreen leaf logo. Even the minute marks are relatively hidden, only noticeable when you need them, leaving the hour marks to balance the piece.
In addition, the Pioneer, which starts at CA$360, won the 2020 Red Dot Design Award.
The Red Dot Award was founded nearly 70 years ago and has come to be a quality stamp for the most innovative, quality design. One of 6,500 entrants to this year’s competition, the Pioneer fought its way to the top. What’s remarkable is the price difference of the Pioneer in comparison to its co-winners – the 2016 winner from Porsche, the 1919 Chronotimer Flyback, come in at over CA$ 9,000.
What makes the Pioneer so special is the balance of its design. It manages to keep Nordgreen’s signature Scandinavian minimalism while balancing the multiple sub-dials that make a chronograph.
At 42mm, it’s Nordgreen’s widest watch, and we can understand that you want to see it in person and play around with the different colour-ways before making a decision.
2. Forefront of Danish Design
So how did Nordgreen come to create these award-winning watches? It probably has something to do with their chief designer, Jakob Wagner. He’s a mainstay of Danish design. Studying both engineering and design has given him an edge that makes his pieces both beautiful and functional.
“I find the intersection between technology and human culture to be an interesting place to work.”
– Jakob Wagner
He’s designed for leading Danish and international brands, including , Bang & Olufsen, HAY and Italian Cappellini, as well as running his own studio for the last 25 years.
Some of his best-known work is with the renowned Danish electronics company, Bang & Olufsen. His design of the H4 headphones has gathered international acclaim for both their functionality and good looks.
3. Lets You Give Back
We love that Nordgreen is truly committed to making the world a better place. When you purchase a watch, you can choose from one of three amazing organisations to donate to through their Giving Back program. One watch can provide:
- Two months of clean drinking water for one person in the Central African Republic through Water for Good.
- One month of education for a child in India through Pratham UK.
- The preservation of 50 sqm of Latin American rainforest through Cool Earth.
It doesn’t end there. Nordgreen has partnered with manufacturers that ensure Danish labour practices are being followed. Their office in Copenhagen and global shipping is carbon offset, and all their packaging is FSC certified. There’s a lot to love when it comes to Nordgreen’s ethics.
4. Versatile from Day to Day
Nordgreen offers a variety of styles and sizes to suit every taste. There are five different dials you can choose between: the ultra-minimal Native; the elegant Infinity; the fashionable Unika; the intriguing Philosopher; the functional Pioneer.
Depending on the dial, you’re able to choose from up to four different metal finishes (gold, rose gold, gunmetal and silver) and a wide variety of dial colours. A variety of sizes — 28mm, 32mm, 36mm, 40mm and 42mm — mean that you can find a watch that fits your wrist perfectly.
Between that and the versatility of the straps, Nordgreen lets you find a watch that’s perfect for you. The Nordgreen watch collection starts from CA$235.
There are lots of reasons to go for a Nordgreen watch. In particular, we like their award-winning design, their ethical practices, their versatility and the ability to customise them on the go. What’s more, Holt Renfrew attributed Nordgreen with their H Project Approved badge which highlights and celebrates socially responsible products that aren’t harmful to our planet. This program was developed to provide customers with a better understanding of their products in a transparent and easy to grasp manner. Products that meet the H Project criteria in the respective categories will be displayed with the corresponding badge on Holt Renfrew’s website and in their stores.
What should you do if you feel the same way and want to choose a Nordgreen watch for yourself?
Nordgreen is now available @ Holt Renfrew in Toronto and Mississauga, making it possible for you to check them out in person.