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Nordgreen: Scandinavian watch brand now available at Purdeys Jewellers in Shepparton

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Five things to know about the watch brand Nordgreen

Finding the perfect watch isn’t easy to do. It needs to be stylish and well-made, and definitely able to stand up to a bit of rain.

With that in mind, we’d like to introduce Nordgreen. Coming from Denmark, they’re all over that Scandi minimalist chic. The name is actually derived from their core principles: Nord, for their Nordic identity, and green, for their sustainability.

The reason why you must visit Purdeys Jewellers in Shepparton

What’s really great is that you’re now able to experience these watches in person – Nordgreen is now available at Purdeys Jewellers in Shepparton. Currently, you get an additional strap free of charge when buying a Nordgreen watch (while they are still in stock). Before you visit them yourself, here are five things to know about Nordgreen:

1. Award-winning Watches

Infinity is a particularly feminine and cute model in the Nordgreen collection. Its signature look is the hidden strap connector, sustaining the clean line to the body starting at AU$289.

Because of its minimalistic look you’d pay attention to the shining case and dial. The front look of the case ring is shining like an accessory. However, the side of the case has a brushed finish to it. This extra detail protects the watch from the case, keeping it look good as new for a long time. 

The Bezel has a curved, plate-like look that compliments the hours index, shining in the reflection of the light, in a subtle and dreamy fashion. Keeping it minimalistic, but still including minutes index creating elegant yet functional fashion item.

In addition, the Pioneer, which starts at AU$389, won the 2020 Red Dot Design Award

The Red Dot Award was founded nearly 70 years ago and has come to be the mark of only the most innovative, quality design. One of 6,500 entrants to this year’s competition, the Pioneer fought its way to the top. What’s remarkable is the difference in price between it and other champions — by comparison, the 2016 winner from Porsche, the 1919 Chronotimer Flyback, comes in at over AU$9,000.

What makes the Pioneer so special is the balance of its design. It manages to keep Nordgreen’s signature Scandinavian minimalism while balancing the multiple sub-dials that make a chronograph. 

At 42mm, it’s Nordgreen’s widest watch, and we can understand that you want to see it in person and play around with the different colour-ways before making a decision. 

2. Forefront of Danish Design

So how did Nordgreen come to create these award-winning watches? It probably has something to do with their chief designer, Jakob Wagner. He’s a mainstay of Danish design. Studying both engineering and design has given him an edge that makes his pieces both beautiful and functional. 

I find the intersection between technology and human culture to be an interesting place to work.
Jakob Wagner 


He’s designed for leading Danish and international brands, including , Bang & Olufsen, HAY and Italian Cappellini, as  well as running his own studio for the last 25 years.

Some of his best-known work is with the renowned Danish electronics company, Bang & Olufsen. His design of the H4 headphones has gathered international acclaim for both their functionality and good looks.

3. Lets You Give Back

We love that Nordgreen is truly committed to making the world a better place. When you purchase a watch, you can choose from one of three amazing organisations to donate to through their Giving Back program. One watch can provide:

  • Two months of clean drinking water for one person in the Central African Republic through Water for Good.
  • One month of education for a child in India through Pratham UK.
  • The preservation of 50 sqm of Latin American rainforest through Cool Earth.

It doesn’t end there. Nordgreen has partnered with manufacturers that ensure Danish labour practices are being followed. Their office in Copenhagen and global shipping is carbon offset, and all their packaging is FSC certified. There’s a lot to love when it comes to Nordgreen’s ethics

4. Versatile from Day to Day

Nordgreen offers a variety of styles and sizes to suit every taste. There are five different dials you can choose between: the ultra-minimal Native; the elegant Infinity; the fashionable Unika; the intriguing Philosopher; the functional Pioneer.

Depending on the dial, you’re able to choose from up to four different metal finishes (goldrose goldgunmetal and silver) and a wide variety of dial colours. A variety of sizes — 28mm, 32mm, 36mm, 40mm and 42mm — mean that you can find a watch that fits your wrist perfectly.


Between that and the versatility of the straps, Nordgreen lets you find a watch that’s perfect for you. The Nordgreen watch collection starts from AU$239.

There are lots of reasons to go for a Nordgreen watch. In particular, we like their award-winning design, their ethical practices, their versatility and the ability to customise them on the go.

The good news is that Nordgreen is now available at Purdeys Jewellers in Shepparton and you should check them out in person.

At Purdeys Jewellers you can not only compare different models, colors, and sizes, but also consult with watch experts in case you are unsure which watch fits you best. The greatest part is that you can get an additional strap free of charge if you buy a Nordgreen watch at Purdeys Jewellers (while they are still in stock).

See for yourself at Purdeys Jewellers and enjoy Nordgreen’s wonderful versatility.


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