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5 Reasons Why Nordgreen Should Be Your Go-To Watch Brand For AW22 (And Beyond)

As summer draws to a close and we catch ourselves folding our beach wear, trading in our sandals for sneakers, and resorting back to our just-in-case-jackets, fall approaches, swiftly rearranging nature’s color palette. As weather and leaves change, so does our wardrobe – arguably for the better. You’re not stuffed in an anorak, nor peeling out of sweaty T-shirts. Fall is Fashion – why else would VOGUE‘s September Issue be its most coveted roll-out of the year? Now, in fashion, the devil’s in the details, and what better detail to an outfit than a sophisticated, elegant timepiece? That being said, we wanted to take this opportunity to introduce you to one of our favorite accessory brands for the colder seasons ahead. Below, get to know 5 reasons for why the Danish watch pioneers by the name of Nordgreen should make your AW22 shopping list. Nordgreen currently offers 15% on one-strap bundles, and 20% on two-strap-bundles, as well as an additional strap with the code “FREESTRAP”.

5 Reasons to Go For Nordgreen's AW22 Collection

1. They’ve Made Longevity A Priority


Quality is key at Nordgreen, so the company has taken every measure known to make sure their customers are satisfied with their watches for as long as possible – quite in contrast to some of their quick-fix-reliant peers. Their AW22 collection is made of Sapphire crystal, stainless steel and brass, and every watch comes with a 2 year warranty. The site also offers detailed guides on how to best maintain your timepiece. Their newest family member, the Guardian, is even said to have been made to last for up to 100 years. 

This endurance pertains to the manufacturing and materials of the watches as much as it does to the aesthetics of Nordgreen’s timepieces. Even new iterations of core collection pieces – like recently added colorways, crystal embellishments or Clous de Paris textures for dials – are kept subtle enough to add edge without falling victim to superfluous fads, which, in turn, plays right into reason number 3 later…


2 year warranty
◾ Durable Materials : sapphire crystal, stainless steel, brass
◾ Watch care guide on the website

explore aw22 Collection

20% Discount code : EXCLUSIVE20

Crystal Sunray Dial
/ Gold Mesh Strap


Crystal Sunray Dial
/ Silver 5-link Strap


Textured Black Dial
/ Black Leather Strap


Textured Grey Dial
/ Silver 3-link Strap


2. They’re Scandinavian, Duh.

Nordgreen is based in copenhagen, denmark.

One of the more obvious and perhaps even most persuasive reasons is simply that the brand derives from Denmark – a place known for its offensively stylish people, its great design traditions, and gray skyscapes. If anyone knows how to combine poise and practicality, it’s the Danes. Dress to impress? Yes, but also: Dress to function, come wind, come rain – a mantra the company’s award-winning designer Jakob Wagner is well-familiar with. Having cut his teeth at brands like Bang & Olufsen, HAY or Cappellini, Wagner now lends his skilled eye to Nordgreen’s timewear, merging beauty with pragmatism.

Nordgreen’s watches are timewear’s embodiment of these sentiments, a manifestation of timeless fashion-forwardness and high adaptability in performance. Every single one of their models clocks in at at least 3, and up to 10 ATM, and can thus withstand light drizzles, heavy showers, and icy blizzards alike – all whilst adding that final, je ne sais quoi element (that’s French, not Danish, we’re aware) to your layered look. webkweb


◾ Timeless Scandinavian design
◾ Designed by a renowned designer Jakob Wagner
◾ Received iF Design Award (2021) & RedDot Award (2020)
◾ Water Resistance : Up to 10 ATM

3. They Create Personalized Sets


What’s great about Nordgreen watches is that they are all designed to feel contemporary without riding the coattails of trends. Nonetheless, we all like a bit of variety and to switch it up a little bit every now and then. Unlike many other watches in, above or below their price range, Nordgreen watches are easily editable to accommodate your every move. What that means in practice is that the vast selection of watch straps offered are easily interchangeable to lend effortless versatility. 

So, if you can foresee yourself getting bored, go ahead and create your own set, according to your own taste. With the help of their website’s Watch Set Builder, you can choose your model and select up to three accompanying straps, making your personalized timepiece immune to any style-, occasion, or moodswing. 


◾ Interchangeable straps
◾ Customized Watch Set Builder

explore aw22 pre-made sets

20% Discount code : exclusive20

Crystal Sunray Dial
/ 5-link & Leather Straps


Brushed Crystal Dial
/ Mesh & Leather Straps


Textured Black Dial
/ 3-link & Leather Straps


Textured Grey Dial
/ 3-link & Leather Straps


or you can create your own

4. They Care For Planet Earth

respect and responsibility at nordgreen

As previously implied, Nordgreen puts heavy emphasis on their environmental responsibility. This becomes evident, for instance, in their use of recycled materials for their packaging. The aforementioned Guardian model is the epitome of said ethos; a watch made from 85% recycled stainless steel, delivered in 3D-printed packaging that consists of retrieved and refined plastic waste, and strategically engineered to be disassembled in the event of its return, so its components can be reused and contribute to a more circular supply chain. 

Similarly, Nordgreen offers a range of Refurbished watches, so timepieces that were sent back and repaired, granting them a second chance at life as opposed to simply being tossed in the trash. Further, both vegan and animal-based materials, like leather, are ethically sourced and certified to meet the greenest of standards, and emissions are offset in partnership with CleanHub


◾ Responsible product materials
◾ Responsible packaging made of upcycled plastic
◾ Refurbished collection available
◾ Vegan leather collection available
◾ Carbon emission offset

Nordgreen's responsible collection

from refurbished, vegan to science-backed watches


From $151


From $189


From $189



5. They Give Back

every watch supports a great cause.

Last but certainly not least, we have the fact that Nordgreen is a brand that gives back, quite literally. An operation led under the “Giving Back Program” moniker, the Scandinavian watchmakers allow customers to personally engage in the company’s efforts for a better tomorrow. A portion of every timepiece sold’s revenue is donated to one of three benevolent organizations – Cool Earth, Water For Good, or Pratham UK – to benefit causes relating to the preservation of Latin America’s rainforests, Central Africa’s water distribution systems, or the education of children in India, respectively, alongside the support of other seasonal, localized initiatives per sales-territory. 


EXCLUSIVE CODE: exclusive20

If you’re not currently on the hunt for a watch, check out Nordgreen’s brand new sunglasses, all of which, of course, complies with the same commitment toward respecting and protecting all communities of people, the grounds we live on, and navigating into a more sustainable future for generations to come.



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